Madison is a marketing leader specializing in integrated campaign strategy and development.
Integrated Marketing Strategy
With 10 years of experience, Madison builds integrated marketing strategies that span digital and offline channels—social, email, content, events, sales enablement, and paid media. She blends data-driven insights with cross-functional collaboration to craft campaigns that connect with audiences, grow brand awareness, and drive real business impact.
Integrated Marketing Strategy, Go-to-Market Strategy, Partnership Strategy | TikTok x Square
Super Bowl Campaign, Integrated Marketing Strategy, Brand Strategy | H-E-B + Favor: The Beer Is Not Here
Integrated Marketing Strategy, Event Marketing, Sales Enablement | TikTok: Shop Immersion Day
Integrated Marketing Strategy, Creative Direction, Account Management | Thirsty Planet: #JustBucket
Integrated Marketing Strategy, Event Marketing, New Business Development | T3: SXSW
Integrated Marketing Strategy, Go-to-Market Strategy, Content Strategy | TikTok: Promote
Brand Strategy, Content Strategy, Creative Strategy | Favor: Do Yourself a Favor
Social Media Strategy, Content Strategy, Creative Strategy | Favor, Shiner Beer, TikTok, and more
Social Media Strategy, Video Production, Content Strategy | Favor: #RunnersofFavor
What she’s all about
Driven by a core belief that authentic storytelling is what makes brands memorable, Madison creates marketing strategies that evoke emotion and activate community.