Madison is a marketing leader specializing in integrated campaign strategy and development.
Integrated Marketing Strategy
With a decade of experience, Madison excels in creating integrated marketing strategies across digital and offline channels, including social media, email, content, events, sales enablement, and paid advertising. She combines data-driven insights with cross-functional collaboration to create compelling campaigns that engage audiences, drive awareness, and accelerate business growth, consistently delivering meaningful and measurable results.
Integrated Marketing Strategy, Go-to-Market Strategy, Partnership Strategy | TikTok x Square
Super Bowl Campaign, Integrated Marketing Strategy, Brand Strategy | H-E-B + Favor: The Beer Is Not Here
Integrated Marketing Strategy, Event Marketing, Sales Enablement | TikTok: Shop Immersion Day
Integrated Marketing Strategy, Creative Direction, Account Management | Thirsty Planet: #JustBucket
Integrated Marketing Strategy, Event Marketing, New Business Development | T3: SXSW
Integrated Marketing Strategy, Go-to-Market Strategy, Content Strategy | TikTok: Promote
Brand Strategy, Content Strategy, Creative Strategy | Favor: Do Yourself a Favor
Social Media Strategy, Content Strategy, Creative Strategy | Favor, Shiner Beer, TikTok, and more
Social Media Strategy, Video Production, Content Strategy | Favor: #RunnersofFavor
What she’s all about
Driven by a core belief that authentic storytelling is what makes brands memorable, Madison creates marketing strategies that evoke emotion and activate community.